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Good To Great   
Good To Great, By Jim Collins
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Good To Great by Jim Collins

GOOD IS THE ENEMY OF GREAT.

"The vast majority of companies never become great, precisely because the vast majority become quite good. And that is their main problem." (Excerpt from the book Good To Great)

 
 

Good To Great

...addresses a single question:

Can a GOOD company become a GREAT company, and if so, how?

Based on a five year research project comparing teams that made the leap to those that did not, Good to Great shows that greatness is not primarily a function of circumstance; but largely a matter of conscious choice and discipline. This book discusses concepts like Level 5 Leadership, First Who (first get the right people on the bus, then figure out where to drive it), and the Flywheel.
 
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